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Publisher Defines Ad Offer
Media outlets or creators list ad spaces as unique NFTs, specifying pricing, terms, and the type of exposure offered, such as web banners or newsletter logos.
Quick Links for Common Questions
We prioritize clarity, transparency, and understanding.
What Sets It Apart from Traditional Digital Advertising?
Traditional advertising involves paying for campaigns based on targeted and measured audiences. d>sponsor allows you to invest in future audience exposure, retaining visibility space for an extended period.
What types of advertising formats does d>sponsor propose?
d>sponsor is engineered to support any advertising formats. Initially, we provide a straightforward solution: an easily embeddable iframe featuring clickable sponsor logos, suitable for website footers or newsletter integrations. New forms of advertisements developed by us or the community, leveraging the d>sponsor protocol, will come.
Why blockchain and NFTs?
We leverage blockchain technology for modeling digital ownership without a central authority. Blockchain ensures direct, transparent interactions between sponsors and sponsees, making d>sponsor's existence non-critical for ongoing operations.
Can I set any ad as a sponsor?
Publishers must approve all ad proposals. However, as the ad space owner, you have exclusive rights to propose ads. If you're unable to have your ad approved, you're free to sell the rights on the secondary market.
Is it suitable for those who are unfamiliar with crypto ?
Absolutely! d>sponsor is designed for ease of use by both media and sponsors, regardless of Web3 knowledge. Transactions occur on the Polygon blockchain, with credit card payments facilitated for sponsors and crypto-to-fiat conversion via our trusted services for publishers.
What about media planning, attribution, and ROI?
d>sponsor complements, rather than competes with, existing monetization solutions by offering a unique approach. As a sponsor, you invest in potential audience growth, akin to buying real estate for future development. While there's no native CPM reporting, for example, sponsors can set tracking parameters for ROI analysis.
Costs involved?
d>sponsor protocol charges a 4% fee on all transactions. Expect cashback in the form of the project's token - more details to come.
Is d>sponsor a secure solution ?
The solution employs state-of-the-art tools and libraries to ensure the highest security standard. Our commitment to transparency is reflected in our open-source code, which is available in our GitHub repository. Leveraging blockchain technology means that the code you interact with is precisely what you see, enabling skilled auditors to review and identify any potential vulnerabilities. Comprehensive audits, starting with our smart contracts, are planned to reinforce the security of our entire system further.
